Hi, I’m Gasper.

I’m Head of Performance and Creative Strategy at a 7-figure DTC men’s grooming brand. We spend more than $100K a month on Meta, and we’re scaling hard.

But here’s how I got here.

I grew up in Ljubljana, Slovenia. Now I live in a surf town on the west coast of France.

I spent five years at Boston Consulting Group (BCG), advising billion-dollar companies on improving operations and cutting costs.

Then I quit, backpacked around Southeast Asia for 13 months, and started building a business of my own. It turned into a three-year experiment in digital products: Notion templates first, then teaching entrepreneurs AI, then teaching people to build digital product businesses of their own.

It made good money. And somewhere along the way, I fell out of love with it.

So I killed it.

I wanted to be a student again. I love marketing. I love copywriting. And I wanted to get good at it for real.

The fastest place to do that is Meta ads. What worked in spring is dead by autumn. And the market tells you within days if you were right or wrong, with real money on the line. There’s nowhere to hide.

This is where I write about what I’m learning. The tests that work, the ones that flop, and why.

Join my email list below and get one winning Meta ad breakdown every Saturday, so you can find your next winner and scale profitably.